De Herbergier
Sometimes our greatest challenge is trying to convince our clients that the work they do is extraordinary. In this case, we let the audience be the judge.
A Herbergier is a small-scale living facility for 16 people with dementia. Each home is run by an entrepreneur couple who live on premises together with the residents to ensure everyone is able to live their lives in a most normal way possible. There are now more than 40 Herbergiers in The Netherlands.
The people running the Herbergiers don't consider their efforts remarkable. To us, they are visionaries. Trailblazers who lead the way for the entire healthcare industry. Our contribution to their revolution is an online platform that celebrates and empowers the caregivers by simply telling their stories.
Humans not users
With over 40 Herbergiers, there is always one near. All it takes is three clicks to find the nearest one. And because every Herbergier is unique, we built a platform that lets everyone build their own page.
Stories
Often used as a buzzword by ad agencies for major corporations in search of authenticity, we took storytelling literally by featuring the caregivers, their guests and the impact they're making together.
Freedom
Although every Herbergier is run according to the highest quality standards, every single one is unique. That's why we developed a multi-tennant Drupal platform that let's every Herbergier craft their own landing page.
Conversion
What good is a good impression without action? The entire online presence is cleverly aimed at converting pageviews to meet-and-greets. Because we think a Herbergier doesn't need any selling - a visit is all it takes.
Locations
The entire website is aimed to let visitors find - and visit - the nearest herbergier. And with this many homes, there is always one near. We integrated Google Maps to plot all locations to a map, making the search as fast and easy as possible.
Ambitious goals
We set out creating this new online platform with ambitious goals. They emerged quickly during the discovery phase when we insisted on not only hearing central management's requirements, but also interviewing the people running the Herbergiers about what they expected as an end result. Combining our expertise in strategy, design and Drupal development enabled us to set the bar high for this project.
Structured flexibility
We wanted to offer every entrepreneur couple the freedom to represent their home in a way they saw fit. Some enjoy posting articles, clips and photo galleries on a daily basis, while others were satisfied covering only the crucial basics for their Herbergier. We designed a flexible layout that looks great in either scenario.
Scalability and performance
What's more, we had to take into account a growing number of Herbergiers posting an ever increasing amount of content. On a visitor level, our strategy included plans to attract more traffic to the site. These factors combined meant we had to be on top of our game to deliver and maintain a fast and stable site. Thanks to our outstanding hosting partners and the power of Drupal, we've been able to handle content and traffic volumes that went beyond all our projected estimates and the site has been running effortlessly to this day.